# Digiguru Creative direction, product design, AI, leadership and digital thinking by Craig Jamieson. ## Crafting high quality interactive experiences for global brands. ![](https://craigjamieson.netlify.app/img/digiguru.webp) As an independent creative I designed and built interactive work for international clients, handling concept, design, animation, and development to create expressive digital experiences during a formative era of online creativity. ### Overview - **Title:** Designer & Creative Director - **Location:** Remote - **Years:** 2001 – 2014 - **Type:** Independent - **Industry:** Design ### Pushing Early Digital Possibilities Flash enabled combinations of motion, sound, and interaction that felt new for the medium. I used these capabilities to create immersive pieces that rewarded exploration and offered expressive alternatives to conventional web layouts. ### Delivering Global Work Independently Projects for major brands were produced through direct communication, clear structure, and committed craft. This approach allowed work to move quickly while maintaining control over detail, behaviour, and overall experience quality. ### Experimenting With Interaction Each project offered room to explore transitions, interface ideas, and narrative flow. These explorations shaped a distinct approach to digital craft, producing work defined by thoughtful detail and a willingness to push expressive boundaries. ### Producing Considered Interactive Work The output influenced how I approached experience design and narrative structure. It demonstrated what focused independent practice could achieve and set a foundation for the craft driven approach carried into later roles. ## A selection of projects I worked on at Digiguru Art Directors Club ## Judging Creative Excellence Creating an online judging platform that simplified award entry reviews while making the evaluation of top creative work more engaging for industry juries. Coming soon ![](https://craigjamieson.netlify.app/img/adc.webp) Binary Noise ## Windowless Flash Player Defining the identity and digital presence for Binary Noise and mProjector, introducing a new way to experience Flash work outside the traditional browser. Coming soon ![](https://craigjamieson.netlify.app/img/binarynoise.webp) Black History Month ## Celebrating Black Heritage Honouring African American history and cultural heroes through a dedicated online experience created for Time Warner Cable’s annual Black History Month initiative. Coming soon ![](https://craigjamieson.netlify.app/img/blackhistorymonth.webp) Bonang Matheba ## The Digital Home for Queen B Building the official online presence for Bonang Matheba, bringing fans closer to her public life while supporting major brand partnerships and media activity. Coming soon ![](https://craigjamieson.netlify.app/img/bonangmatheba.webp) Digiguru ## Portfolio Showcase Presenting my work online for over a decade in a rich and engaging way that attracted more clients and earned my share of recognition. Coming soon ![](https://craigjamieson.netlify.app/img/digiguru-website.webp) Discovery Vitality ## Rewarding Healthy Living Supporting the Vitality assessment experience through an interactive platform that helped members measure wellbeing and earn rewards linked to healthier behaviour. Coming soon ![](https://craigjamieson.netlify.app/img/discovery-vitality.webp) DJ Dizzy ## Launching a Legend Online Creating an expressive online experience that captured DJ Dizzy’s sound through motion, rhythm, and interaction shaped by early Flash experimentation. Coming soon ![](https://craigjamieson.netlify.app/img/djdizzy.webp) DJ Speedy ## Global Trance Talent Designing the official platform for DJ Speedy, bringing together releases, tour activity, and news for one of South Africa’s most internationally recognised trance DJs. Coming soon ![](https://craigjamieson.netlify.app/img/djspeedy.webp) Dulux ## Colourful Inspiration Online Interactive paint a room application with the Dulux colour system. Coming soon ![](https://craigjamieson.netlify.app/img/dulux.webp) Euphonik ## The Sound of the Nation Creating an award winning digital hub for Euphonik during his peak cultural influence, showcasing music releases, live shows, and brand collaborations. Coming soon ![](https://craigjamieson.netlify.app/img/euphonik.webp) Gimmee Jimmy’s Cookies ## Freshly Baked Online Launching an ecommerce experience that made browsing and ordering freshly baked cookies simple and appealing for customers across the US. Coming soon ![](https://craigjamieson.netlify.app/img/gimmee-jimmys-cookies.webp) Graphis ## Documenting Visual Culture Bringing Graphis publications online through an official showcase and ecommerce platform celebrating global excellence across advertising and visual arts. Coming soon ![](https://craigjamieson.netlify.app/img/graphis.webp) Knicks Vision ## Inside Knicks Culture Creating a promotional digital platform spotlighting music collaborations, dancers, merchandise, and personalities behind the New York Knicks brand. Coming soon ![](https://craigjamieson.netlify.app/img/knicksvision.webp) Lingerie Bowl ## Putting Fantasy in Football Delivering the official online presence for the Lingerie Bowl, capturing the entertainment driven cultural moment surrounding Super Bowl weekend. Coming soon ![](https://craigjamieson.netlify.app/img/lingeriebowl.webp) Nextel ## Always On Communication Designing an interactive digital experience that demonstrated how Nextel technology supported fast practical communication for people and businesses. Coming soon ![](https://craigjamieson.netlify.app/img/nextel.webp) The Parlotones ## Indie Rock Goes Mainstream Creating the official online presence for The Parlotones, supporting album releases, touring, and fan engagement during their rise to national prominence. Coming soon ![](https://craigjamieson.netlify.app/img/parlotones.webp) Platform Music ## Cape Town’s Dance Collective Introducing Platform Music through an engaging online experience that brought together leading DJs and defined a shared electronic music identity. Coming soon ![](https://craigjamieson.netlify.app/img/platformmusic.webp) Ricardo da Costa ## Dance Musics DJ Delivering an award winning digital experience that reflected Ricardo da Costa’s role in shaping South Africa’s mainstream house music movement. Coming soon ![](https://craigjamieson.netlify.app/img/rdc.webp) Studio Red ## Targeting Music Sales Online Exploring a digital concept for Target’s Studio Red platform, presenting artists and albums through a curated music discovery experience. Coming soon ![](https://craigjamieson.netlify.app/img/studiored.webp) Twincare International ## Global Beauty Standards Presenting Twincare’s portfolio of international cosmetic brands through an interactive platform designed for salons and retail partners nationwide. Coming soon ![](https://craigjamieson.netlify.app/img/twincare.webp) [Back to work](https://craigjamieson.netlify.app/work/)