# Digital Monarchy

Creative direction, product design, AI, leadership and digital thinking by Craig Jamieson.

## Establishing a small studios creative direction from the ground up.

![](https://craigjamieson.netlify.app/img/digital-monarchy.webp)

As Partner and Executive Creative Director I co founded a micro-agency responsible for shaping strategy, designing interfaces, and building final outputs with a level of craft that gave that big agency feel.

### Overview

- **Title:** Partner & Executive Creative Director
- **Location:** South Africa
- **Years:** 2011 – 2012
- **Type:** Agency
- **Industry:** Advertising

### Setting a Clear Standard

We aimed for work that felt intentional and carefully made. Staying close to interaction, story, and motion ensured each project carried consistent attention from early exploration through to the finished experience.

### Building Without Backup

With no broader structure to lean on, delivery depended entirely on capability and reliability. Clear expectations, practical scoping, and steady follow through formed the basis of strong working relationships across sectors.

### Handling Projects End to End

People worked directly with the team creating their products, keeping decisions clear and communication simple. Each engagement moved from framing to execution through a process shaped to match the needs of the work.

## A selection of projects  I worked on at Digital Monarchy

Bonang Matheba

## Refining Online for Queen B

Elevating Bonang Mathebas digital presence with a refreshed platform that supported her expanding public profile and media activity.

Coming Soon

![](https://craigjamieson.netlify.app/img/bonang.webp)

H2o

## SA’s Largest Dance Festival

Bringing the festival online with a dynamic presence showcasing ticketing, news, and a lineup of international DJ’s.

Coming Soon

![](https://craigjamieson.netlify.app/img/h2o.webp)

Nicci Beach

## Where Joburg Nights Comes Alive

Energising Joburg nightlife through an online presence that captured weekly events, headline DJ talent, and the clubs signature atmosphere.

Coming Soon

![](https://craigjamieson.netlify.app/img/nicci-beach.webp)

Nielsen Mobile Insights

## Data You Can Dive Into

Surfacing mobile research insights through a visually driven online presence that guided users toward deeper, downloadable detail.

Coming Soon

![](https://craigjamieson.netlify.app/img/nielsen.webp)

ZAR Fest

## Promoting Timberland in Africa

Supporting the Timberland aligned festival with a digital campaign that introduced the artists, the energy, and the broader brand moment.

Coming Soon

![](https://craigjamieson.netlify.app/img/zarfest.webp)

ZAR Online

## Inside the Velvet Rope

Capturing the exclusivity of ZAR nightclub with a digital presence shaped around updates, culture, and its VIP driven identity.

Coming Soon

![](https://craigjamieson.netlify.app/img/zar-online.webp)

Time to Finish

## Helping People Finish What Matters

Spotlighting community submitted goals through an online platform shaped around public support, shared intent, and personal motivation.

Coming Soon

![](https://craigjamieson.netlify.app/img/time-to-finish.webp)

Showpony Promotions

## Fight Night at Montecasino

Promotion website for  the Francois Botha and Michael Grant boxing event at Montecasino in South Africa.

Coming Soon

![](https://craigjamieson.netlify.app/img/showpony.webp)

Student Village

## Connecting students with brands

A platform for marketing insights, engagement and opportunities connecting South Africas students to top brands.

Coming Soon

![](https://craigjamieson.netlify.app/img/student-village.webp)

Digital Monarchy Website

## A Studio That Set the Pace

Showcasing the studios work, services, and updates through a unified digital presence that reflected its pace, craft, and creative ambition.

Coming Soon

[Back to work](https://craigjamieson.netlify.app/work/)