# Perenna

Creative direction, product design, AI, leadership and digital thinking by Craig Jamieson.

We modernised Perenna’s mortgage process with a sleek, mobile-first mortgage calculator that streamlined complex applications.

![](https://craigjamieson.netlify.app/img/perenna.webp)

- **Client:** Perenna
- **Location:** United Kingdom
- **Industry:** Financial Services
- **Company:** MOHARA
- **Title:** Chief Design Officer
- **Year:** 2024
- **Responsibilities:** Design Strategy, Design Direction

### The challenge

Perenna set out to change how mortgages work in the UK. Their product was new, but the experience still felt like old banking. The goal was to design a compliant, intuitive tool that made complex decisions feel clear and manageable.

![](https://craigjamieson.netlify.app/img/Group-1578.png)

### My role

As Chief Design Officer at MOHARA, I led the strategic design of a mobile-first calculator that guided users through eligibility checks and personalised mortgage options, without unnecessary jargon or friction.

### What we made

We mapped the full journey through stakeholder workshops and rebuilt the interface around simplicity. The backend handled complex financial calculations, while the frontend stayed focused and accessible.

### The impact

The result was a tool that made a complicated process feel straightforward. It was built to support business needs, meet regulatory requirements, and reflect the modern product Perenna had created.

[Back to work](https://craigjamieson.netlify.app/work/)